Top 10 Best‑Selling Smartphones of 2025
The smartphone market in 2025 is once again dominated by industry giants Apple and Samsung, with strong entries also from Xiaomi and Google. According to Counterpoint Research’s Q1 2025 data, these top 10 devices have led global sales thanks to a mix of cutting-edge features, pricing strategies, and strong brand loyalty.
1. Apple iPhone 16
The iPhone 16 is the best-selling smartphone of 2025 so far. With its A18 Bionic chip, 6.1-inch OLED display, enhanced battery life, and iOS 18 support, it hits the sweet spot for performance and reliability. Consumers have praised its balance between price and functionality, especially with AI-powered camera enhancements and seamless ecosystem integration.
2. Apple iPhone 16 Pro
The iPhone 16 Pro continues to appeal to users who want more power and premium features. It includes a 120Hz ProMotion display, a titanium build, and an improved triple-lens camera system with better low-light performance. It’s particularly popular among creative professionals and tech enthusiasts.
3. Apple iPhone 16 Pro Max
For users who prefer larger displays and extended battery life, the iPhone 16 Pro Max delivers a 6.9-inch screen and the best camera Apple offers to date. With 8K video recording, spatial photography support, and dynamic island features, it’s become a top pick for content creators.
4. Apple iPhone 15
The iPhone 15 remains a strong seller in 2025 due to its reduced price and solid specs. It features the A16 Bionic chip, dual cameras, and MagSafe support. Consumers looking for a balance between new tech and affordability are gravitating toward this option.
5. Samsung Galaxy A16 5G
The Galaxy A16 5G has been a surprise success, especially in Asia and Latin America. Its affordability, 5G support, and long-lasting battery make it ideal for first-time smartphone buyers. It reflects Samsung’s focus on delivering value in mid-range devices.
6. Apple iPhone 16e
Apple’s iPhone 16e is a new entry aimed at budget-conscious buyers. Retailing for under $600, it delivers flagship-level performance with fewer premium materials and a simpler camera system. It’s especially popular with younger users and educational institutions.
7. Samsung Galaxy S25 Ultra
The Galaxy S25 Ultra is Samsung’s flagship powerhouse. Featuring a 200 MP camera, 100x zoom, Snapdragon 8 Gen 3 processor, and S Pen support, it’s a favorite among Android loyalists and mobile photographers.
8. Samsung Galaxy A06 4G
The Galaxy A06 4G remains relevant thanks to regions where 5G is not yet widespread. It’s one of the top 4G phones worldwide, offering durability, decent performance, and a large screen at an entry-level price.
9. Xiaomi Redmi 14C 4G
Xiaomi’s Redmi 14C 4G has captured significant market share in India and Africa. Known for delivering solid specs at very low prices, it’s powered by MIUI 15, has a large battery, and dual-SIM support — all key features in budget markets.
10. Google Pixel 9a
The Pixel 9a rounds out the list with its balance of clean Android software and reliable camera performance. Users appreciate its integration with Google’s AI, offering features like Magic Eraser and real-time voice translation, even on a mid-range device.
Consumer Impressions on 2025 Smartphones
One trend that stands out is how consumers are reacting to the increasing role of AI in smartphones. Devices like the iPhone 16 series and Pixel 9a have integrated AI deeply into camera functions, battery management, and user interaction. Many users find the new personalization and automation tools more useful than ever, streamlining daily tasks like photo editing and scheduling.
Additionally, buyers are more conscious of long-term support and software updates. Apple still leads in this area, but Samsung and Google have made major strides by offering 5-7 years of updates on select models. Battery life, durability, and ease of repairability are other factors shaping purchasing decisions in 2025.
Global Market Overview
According to Counterpoint Research, global smartphone shipments reached approximately 297 million units in Q1 2025. Apple and Samsung lead, followed by Xiaomi. Budget phones are thriving in developing markets, while flagship phones dominate in Europe, North America, and East Asia.
Overall, the top 10 list for 2025 reflects the growing diversification in smartphone preferences — from $150 Android phones to $1,500 iPhones — all playing a role in a tech-hungry, globally connected market.